As we celebrate National Travel and Tourism Week 2024 with our first official Tourism Week here in Billings, we wanted to take this opportunity to introduce the amazing Visit Billings team. Today features Luke Ashmore, Special Projects & Programs Manager.

What’s your favorite thing about working in the travel & tourism industry?

There’s so much variety in what we do day-to-day and season-to-season, so that’s definitely one of my favorite things about working in this space! I also appreciate the conversations we have with visitors. It’s awesome that we’re in a position to recommend local spots and personal recommendations with new people all the time.

What’s your favorite ‘hidden gem’ in the city of Billings?

I’ve been using the trails at Shiloh Conservation Area much more this year, so that’s top of mind for me. If you’re in need of a place for an easy run or to walk your dogs, I think it’s a really nice spot!

If you could give one piece of advice to a first time visitor to Billings, what would you let them know?

“Make sure you visit multiple neighborhoods!” I know it’s easy to gravitate towards downtown or locations on the West End because they’re jam packed with multiple things to do and see, but if you just stick to these areas, you’ll miss out on something. Some of my favorite places to grab a bite are in the Heights or South Side!

When you think of the phrase “quintessentially Billings,” what comes to mind?

This is the easiest question yet… our local breweries and distilleries!